At one of the networking events in PDX, James Majanga was asked to comment on a blog journal titled, "Is Twitter a waste of time for small business?" The original poster had concluded that it was, but James made a brilliant point that if your audience is on twitter, it isn't a waste of time. As someone who is a small business owner, as well as focusing on teaching social media to other people, I thought I'd put my own response to that question, but frame it within the wider context of sites outside of twitter. This article unfolds social media and Process Architecture and Analysis for Small to Medium Midwest businesses.
I like to refer to Local Internet marketing as the small business owner's secret weapon. Unfortunately, most small business owners either do not know local search even exists or, they are doing it all wrong. In this article I am going to go over the 3 most vital areas you should be concerned with regards to marketing your business on line in your local market is.
Draw your own SMM strategy that helps you to attain goals through social media. Set up your own SEO calendar with weekly, monthly and bi -monthly tasks of posting blogs or videos or articles. Create a profile and build networks & connections. Make sure you provide a complete profile of your company with the determined keywords for your products to get indexed in the search engines.
We learn about each other, our wants, needs, etc. And then we help each other out. And from that, you can grow a business, but you've got to realize you are building relationships with people. Without that relationship factor, internet marketing won't be successful, because it's driven by the consumer, by the buzz that people generate and to get that buzz you've got to engage people in a meaningful manner.
The reach and views of a post also depend on the time it is posted. To grab the attention of maximum viewers, post during the heavy online traffic hours. Content Curation (collecting, organizing, and sharing of own content or other's content) is also a good method to capture your audience attention.
The biggest mistake small business owners make with their website is not hiring someone that understands search engine optimization and keyword research. You end up with a beautiful website that is not coming up on page one of Google for the keywords your customers are typing in. You also must make sure that your address and phone number is on every page and not in an image form. Google cannot read images.
Focus on one channel. You can choose one social media website that best suits your business and be connected through it, as managing with multiple sites can be stressful. Choosing the suitable socializing page depends on your SMM goals and strategy. It is also important to perform a regular Audit. Conduct social media pages audit at regularly. Update your cover photos, profile page pictures, and company information frequently.
In addition, you need to determine the necessity of E-commerce and shopping in the near future, Collaboration portals to suit your specific needs: chat messenger, task manager, calendar, contacts and document sharing facility. What type of process-centric business application would adapt well to your unique business needs: sales, billing and customer support services.
I like to refer to Local Internet marketing as the small business owner's secret weapon. Unfortunately, most small business owners either do not know local search even exists or, they are doing it all wrong. In this article I am going to go over the 3 most vital areas you should be concerned with regards to marketing your business on line in your local market is.
Draw your own SMM strategy that helps you to attain goals through social media. Set up your own SEO calendar with weekly, monthly and bi -monthly tasks of posting blogs or videos or articles. Create a profile and build networks & connections. Make sure you provide a complete profile of your company with the determined keywords for your products to get indexed in the search engines.
We learn about each other, our wants, needs, etc. And then we help each other out. And from that, you can grow a business, but you've got to realize you are building relationships with people. Without that relationship factor, internet marketing won't be successful, because it's driven by the consumer, by the buzz that people generate and to get that buzz you've got to engage people in a meaningful manner.
The reach and views of a post also depend on the time it is posted. To grab the attention of maximum viewers, post during the heavy online traffic hours. Content Curation (collecting, organizing, and sharing of own content or other's content) is also a good method to capture your audience attention.
The biggest mistake small business owners make with their website is not hiring someone that understands search engine optimization and keyword research. You end up with a beautiful website that is not coming up on page one of Google for the keywords your customers are typing in. You also must make sure that your address and phone number is on every page and not in an image form. Google cannot read images.
Focus on one channel. You can choose one social media website that best suits your business and be connected through it, as managing with multiple sites can be stressful. Choosing the suitable socializing page depends on your SMM goals and strategy. It is also important to perform a regular Audit. Conduct social media pages audit at regularly. Update your cover photos, profile page pictures, and company information frequently.
In addition, you need to determine the necessity of E-commerce and shopping in the near future, Collaboration portals to suit your specific needs: chat messenger, task manager, calendar, contacts and document sharing facility. What type of process-centric business application would adapt well to your unique business needs: sales, billing and customer support services.
About the Author:
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