If you are selling jewelry, how you display and package your products will make a huge difference as to whether you make a sale or not. That is why you should make an effort to ensure that you get this aspect of your business right. Here are some steps you can take to improve your retail jewelry displays and packaging.
Find a display that is large enough for you to use to show off all your items. This will prevent you from overcrowding your items, which may come across as being quite careless and unprofessional. The proper sized display will also save you the cost of buying a case that is too big, yet you will not use it to its fullest potential. The size of the display should also be appropriate to your selling point. This is whether you are in a large shopping mall, in a small shop or you are having an exhibition at a trade show.
Use color to your advantage. Blend colors well by taking into consideration the colors of your items, when you are arranging items in the case. You will want to put complementary colors together or alternate colored items, so as to create a colorful and creative display. Choose a case in a color that will not overshadow your items. The key thing to remember is that your items should stand out more than your display case.
Ensure that there is adequate lighting in your shop or in your display, so that the items can be well seen. To do this, place your display in an area where there is plenty of natural light. If this is not possible, install proper lighting in the case, so that it is visible from all areas.
Having mirrors on your case is also quite strategic. The presence of mirrors will tempt your customers to try out the accessories, so that they can see how they look. If they look good, chances are high that they will make a purchase. Mirrors also help to give the illusion of space, so it will help to make your display case look bigger.
Put all the items on display in order. A disorderly display will make customers keep off since it will be hard for them to see anything. If you have a lot of stuff, do not put all of them on display, as it will be hard for you to organize them.
Remember to show the prices of items. Most clients want to know the prices of items right away, so that they can decide whether they will make a purchase or not. So displaying prices will spare you the hassle of customers constantly asking you how much each item is worth. This will increase your ability to serve your clients faster.
Pack the items nicely once someone buys them. Avoid using substandard packing materials. Take time to come up with good packages that your clients will enjoy having. It will help them feel appreciated and the positive experience may make them come back to buy more stuff.
Find a display that is large enough for you to use to show off all your items. This will prevent you from overcrowding your items, which may come across as being quite careless and unprofessional. The proper sized display will also save you the cost of buying a case that is too big, yet you will not use it to its fullest potential. The size of the display should also be appropriate to your selling point. This is whether you are in a large shopping mall, in a small shop or you are having an exhibition at a trade show.
Use color to your advantage. Blend colors well by taking into consideration the colors of your items, when you are arranging items in the case. You will want to put complementary colors together or alternate colored items, so as to create a colorful and creative display. Choose a case in a color that will not overshadow your items. The key thing to remember is that your items should stand out more than your display case.
Ensure that there is adequate lighting in your shop or in your display, so that the items can be well seen. To do this, place your display in an area where there is plenty of natural light. If this is not possible, install proper lighting in the case, so that it is visible from all areas.
Having mirrors on your case is also quite strategic. The presence of mirrors will tempt your customers to try out the accessories, so that they can see how they look. If they look good, chances are high that they will make a purchase. Mirrors also help to give the illusion of space, so it will help to make your display case look bigger.
Put all the items on display in order. A disorderly display will make customers keep off since it will be hard for them to see anything. If you have a lot of stuff, do not put all of them on display, as it will be hard for you to organize them.
Remember to show the prices of items. Most clients want to know the prices of items right away, so that they can decide whether they will make a purchase or not. So displaying prices will spare you the hassle of customers constantly asking you how much each item is worth. This will increase your ability to serve your clients faster.
Pack the items nicely once someone buys them. Avoid using substandard packing materials. Take time to come up with good packages that your clients will enjoy having. It will help them feel appreciated and the positive experience may make them come back to buy more stuff.
About the Author:
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