Ford wants its sellers in top shape. That's why the car maker has pledged to match funds on its dealership renovation program, as an incentive to upgrade.
Different restoration program
To be able to encourage dealership improvement, Ford is putting together an incentive program that has nothing to do with customer scores or sales volume, according to Ford's Ken Czubay. He explained that this is very different from past efforts.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
Ford's matching efforts are meant to bring all of its dealerships into the future at full speed.
All dealerships in the program
Ford has made it clear that all United States dealers and affiliates are anticipated to participate in the program, though it did not announce how much the program will likely cost. Over 70 percent of Ford's Lincoln dealerships have already agreed to the program.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
Not all dealers upset
Most dealers are okay with the renovation program assuming it will make dealers more uniform, according to a recent NADA survey. Ford does allow for flexibility in standardization, but the idea in general was not all that popular.
Different restoration program
To be able to encourage dealership improvement, Ford is putting together an incentive program that has nothing to do with customer scores or sales volume, according to Ford's Ken Czubay. He explained that this is very different from past efforts.
"It is our affirmative action to support our dealers in a great low-interest, growing market," he said.
Ford's matching efforts are meant to bring all of its dealerships into the future at full speed.
All dealerships in the program
Ford has made it clear that all United States dealers and affiliates are anticipated to participate in the program, though it did not announce how much the program will likely cost. Over 70 percent of Ford's Lincoln dealerships have already agreed to the program.
"This is about making sure the customers get in the store, get in the service department, they have a great modern experience," said Jim Farley, Ford and Lincoln's executive vice president of global marketing, sales and service. "It's not about just beautiful brand signs and what the dealership looks like on the outside."
Not all dealers upset
Most dealers are okay with the renovation program assuming it will make dealers more uniform, according to a recent NADA survey. Ford does allow for flexibility in standardization, but the idea in general was not all that popular.
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